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DIRECTOR: YOUNG REPLICANT

GCD: Kelsey Liss
CD: Jess Toye
Creative (Art): Jackie Malamud, Sophia Moore
Creative (Copy): Alanna Watson, Jen Hubbard, Kyle Heiner

Urban Decay
VIRTUE

To launch UD’s new ‘Stay Naked The Fix’ powder foundation, we tested its power on our 5 UD Citizens (Lizzo, Joey King, Ezra Miller, CL, and Karol G) in thrill-seeking scenarios.

Launched across all social channels, with citizen specific cut-downs and still shoots for each, we highlighted the benefits of this beauty product in a Pretty Different way.