SIP INTO SUMMER
DIRECTOR: ARTURO PEREZ JR.
PHOTOGRAPHER: JULIA STOTZ
CD: Christine Gratton
ACDs: Sarah Fisher, Mindy Hoblack
Creative: Kyle Heiner, Cori Leeds
Starbucks
SPCSHP
For the first time in the agency’s history, Starbucks wanted a full 360 campaign—from TV to radio to social to a launch activation. To make the season splash, we went all in on the feeling of Summer.
To welcome their new drinks and reintroduce fan favorites, we captured the mini moments of Summer that are made brighter with Starbucks.
4 BROADCAST SPOTS
40+ SOCIAL ASSETS
SUMMER AURASCOPE
To transport our audience to their sunny side, we had an online aura read that built a beat around your summer persona.
